SEO Has Two Parts And You Need To Have Both Of Them
The term SEO means Search Engine Optimization, and is designed to get your website ranking at the top of the list. This puts more eyes on you product as you gear you site to key to the topics people are looking for.
There are two components with SEO - On-page SEO and Off-Page SEO. We will examine both of these facets so that it is clearly understood why both parts are needed for an effective exposure of your business.
On-Page SEO
On-Page SEO is the actual optimization of your website in order to increase the focal point of the search based on a keyword or a keyword phrase. This will give the person who is searching a good match of information for which he or she is searching.
One of the main elements of on-page SEO is the title tag, which should also match the keyword for that particular page. Assuming you have a separate page for each subject of your site, there should be a title tag naming the subject for each page. If you haven't done that, it would be a good idea to check your pages and change your title tags. If you have a keyword that already generates a good bit of traffic, then you can cash in on that traffic too, and have more visitors to your site. There are several good keyword search tools available, including the Keyword Planner from Google. The idea is to choose keywords that people are already searching for and incorporate them into your site.
Another important element with on-page SEO and that is the Meta Tag for Description. The description that you insert here will show up on the search engines as the description, so this really needs to be relevant and enticing to the reader. So make this part really be good copy where people want to come in and look at what you have to offer.
Keyword density is an important part as well. If you have too many keywords on the page, it will count against you. A good formula is to use the keyword twice in the first third of the page and once near the end of the page.
Off-Page SEO
Off-page SEO is talking about the credibility and authority your website is given from from other websites, blogs and forums. The more other sites link back to you the better, but it is important that these links be genuine, and not set up by any artificial means. A legitimate link would be a blog post you make on a site that is ranked equally or higher than you are, and the moderator of the blog allows you to place a link to your website within your post. Many sites will allow this, as long as your posting enhances the value of what they are about with their web presence.
If you are active on various social media sites such as Facebook, Pinterest, and Twitter can also be good places to put your links, and once again your posts and comments have to be relevant to topics that are being discussed in the forums, posts, or pages of these different social media sites. Social media is unique in that if one of your links becomes popular, it can be passed from person to person and from friend to friend. This is called 'going viral' and it can get you instant exposure from a lot of people in a short period of time.
If you can put together a plan to emphasize both on-page and off-page SEO, you should be working on this quite diligently, if you don't have the knowledge or skill, just hire a professional SEO company who does, and your profits will more than make up the difference.
There are two components with SEO - On-page SEO and Off-Page SEO. We will examine both of these facets so that it is clearly understood why both parts are needed for an effective exposure of your business.
On-Page SEO
On-Page SEO is the actual optimization of your website in order to increase the focal point of the search based on a keyword or a keyword phrase. This will give the person who is searching a good match of information for which he or she is searching.
One of the main elements of on-page SEO is the title tag, which should also match the keyword for that particular page. Assuming you have a separate page for each subject of your site, there should be a title tag naming the subject for each page. If you haven't done that, it would be a good idea to check your pages and change your title tags. If you have a keyword that already generates a good bit of traffic, then you can cash in on that traffic too, and have more visitors to your site. There are several good keyword search tools available, including the Keyword Planner from Google. The idea is to choose keywords that people are already searching for and incorporate them into your site.
Another important element with on-page SEO and that is the Meta Tag for Description. The description that you insert here will show up on the search engines as the description, so this really needs to be relevant and enticing to the reader. So make this part really be good copy where people want to come in and look at what you have to offer.
Keyword density is an important part as well. If you have too many keywords on the page, it will count against you. A good formula is to use the keyword twice in the first third of the page and once near the end of the page.
Off-Page SEO
Off-page SEO is talking about the credibility and authority your website is given from from other websites, blogs and forums. The more other sites link back to you the better, but it is important that these links be genuine, and not set up by any artificial means. A legitimate link would be a blog post you make on a site that is ranked equally or higher than you are, and the moderator of the blog allows you to place a link to your website within your post. Many sites will allow this, as long as your posting enhances the value of what they are about with their web presence.
If you are active on various social media sites such as Facebook, Pinterest, and Twitter can also be good places to put your links, and once again your posts and comments have to be relevant to topics that are being discussed in the forums, posts, or pages of these different social media sites. Social media is unique in that if one of your links becomes popular, it can be passed from person to person and from friend to friend. This is called 'going viral' and it can get you instant exposure from a lot of people in a short period of time.
If you can put together a plan to emphasize both on-page and off-page SEO, you should be working on this quite diligently, if you don't have the knowledge or skill, just hire a professional SEO company who does, and your profits will more than make up the difference.